15:00 - 17:00 | In-person or online

Thursday 30th March, 3-5pm, hybrid research seminar taking place in G.34 at Manchester Metropolitan University Business School and over Zoom.

In this research seminar, we will be focusing on the theme of Place Management and Leadership,

including hearing about the newest research conducted by the High Streets Task Force, and some of the articles published in the most recent issue of the Journal of Place Management and Development.

14.00 - 15.30 | Online

What’s your place doing with its vacant shopping centre and department store spaces?

This IPM webinar will hear from specialists in bringing these key buildings back into use, explore current case studies, and examine the pros and cons of alternative options including residential, office, leisure, arts & crafts, education, health and more.

A detailed agenda will follow.

10.00 - 16.00 | Online

This masterclass introduces you to the essentials of effective place marketing and branding. Corporate marketing techniques need significant adaptation to be relevant in place marketing and some approaches are just not applicable at all. Find out from leading scholars and practitioners in the area how you can improve your place marketing and branding, so it has a positive and longer-term impact on people's engagement and perception of your place.

This symposium is co-hosted by the Future Economies Research Centre (Manchester Centre for Economic Policy), the Institute of Place Management and the Transforming Places knowledge platform in the Business Transformations Research Centre at Manchester Metropolitan University.

Its aim is to bring together leading scholars, practitioners, policy makers and activists to think through and debate the complex challenges facing visitor economies and tourism, as destinations worldwide emerge from the disruption and uncertainty caused by the COVID-19 pandemic and confront new and more pressing uncertainties.